The philosophy of proCFO is simple

Our mission is to give business owners the financial information and advice they need to make good business decisions. We are accountants with extensive ‘real world’ business experience and a passion for helping clients improve their businesses profitability and cash flow.

We believe that the money you spend on bookkeeping should be an investment. It should help you understand your business performance and give insights into how to improve profitability. We’ve developed very cost effective ways to reduce the cost of data entry whilst improving your record keeping and analysing your financial performance. We provide financial insight, not just numbers.

proCFO makes quality financial information accessible to all business – regardless of size. Yes, even start-ups!

We recognise that all businesses are unique and will have different needs. We tailor our services to meet the unique needs of each client we work with. At proCFO we help our clients understand the advantage of adopting technology to help reduce business costs.

What We Do

In a nutshell, we take care of your bookkeeping and financial control to provide you with accurate and reliable financial information. Our team of professional accountants ensure you know how your business is performing and help identify ways to reduce costs, make greater profits and improve cash flow. Our fresh eyes can easily identify areas in your business that needing addressing.

The process is simple. proCFO will ensure your accounting records are properly reconciled every month and then prepare a dashboard report on the business performance – customised for your business! proCFO then review your financial metrics and identify the opportunities for improvement. The reality is ALL accountants should provide this service but they are just too busy taking care of the tax and compliance obligations to ever get around to it.

Bookkeeping by accountants – it makes sense really.

Some key areas we address include:

  • Cash flow improvement through monitoring with our easy to implement tool;
  • Identifying key profit improvement opportunities;
  • Budget preparation and monitoring;
  • Customised business KPI dashboards;
  • Annual strategy development / business planning sessions;
  • Market research with key customers;
  • Regular performance meetings with owners/managers.

With proCFO you have all the benefits of a CFO without the significant cost of a full-time employee. We provide you with accurate, understandable and up to date financial data, giving you the confidence to make the right decisions for your business. We are the market leaders in virtual CFOs, so let us take the stress out of your financial management and bookkeeping. Using our innovative technology we will bring you the latest in financial management services delivered with flexibility and a custom designed approach.

proCFO is a registered:

  • BAS Agent (reg # 25417329)
  • CPA (reg # 2010362)